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what i learned today: the egg theory
dihard:
When instant baking mixes were introduced in the 1940s, some did well (piecrusts, biscuits) and others did not (cake mixes). Marketers wondered why this was the case.
One theory was that the cake mixes simplified the process so much that women did not feel as though they had actually made…
Have I mentioned “What I learned today’s blog” is my favorite piece of web writing? because it is.